Privacy policy

Last updated 18 October 2026

PrettyNow is an online booking service for salons, run by VNUK Digital Ltd (“we”, “us”), a company registered in Scotland under number SC894420, with its registered office in Glasgow, Scotland. This policy explains what we do with personal data. You can reach us at vnukdigital@gmail.com.

Who is responsible for your data

It depends on who you are.

  • If you run a salon that uses PrettyNow: we are the controller of your account details and of the records of your use of the service.
  • If you booked an appointment at a salon: the salon is the controller of your booking. We hold and process it on the salon’s instructions, as their processor. Ask the salon for their own privacy information, and send them any request about your data. If you send it to us, we will pass it on.

What we hold

  • Bookings: name, email address, phone number, the services booked, the date and time, the person serving you, the price, and any note the salon adds.
  • Salon accounts: the salon’s name, address, opening hours, services and prices, the names of the people who work there, and the email address and password used to sign in.
  • Emails we send: whether a confirmation or reminder was sent, so the same one is not sent twice.
  • Website use: with your consent, Google Analytics measures how the site is used. The booking pages and the salon admin are left out of analytics. Without consent, no analytics cookie is set.
  • Technical records: our hosting providers keep short-lived server logs, which include IP addresses, so the service can be kept running and secure.

We do not ask for, and have no use for, special category data such as health information.

Why we hold it, and our lawful basis

To make and keep a booking, and to email the confirmation, changes and reminders
Performance of a contract with the salon, and the salon’s legitimate interest in serving the people who book with them.
To run a salon’s account and support it
Performance of our contract with the salon.
To keep the service working, secure and free of abuse
Our legitimate interests.
To measure how the public website is used
Your consent, which you can withdraw at any time.
To meet our legal and accounting duties
Legal obligation.

Who else sees it

We do not sell personal data and we do not use it for advertising. We use these companies to run the service, and they may only act on our instructions:

  • Amazon Web Services (Amazon SES) - sending email
  • Railway - hosting the application and the database
  • Vercel - hosting the website
  • Cloudinary - storing and serving images
  • Google (Analytics) - measuring use of the public website, only with your consent

Some of these process data outside the UK. Where they do, the transfer is covered by the UK’s approved safeguards, such as the International Data Transfer Addendum to the EU standard contractual clauses. We may also disclose data where the law requires it.

How long we keep it

  • Booking records: 3 years after the appointment, so a salon keeps its client history.
  • Salon account data: while the account is open, then 6 months.
  • Records we must keep for tax and accounting: 6 years.
  • Analytics: 14 months.

A salon can ask us to delete a booking sooner, and we will unless the law requires us to keep it.

Your rights

Under UK data protection law you can ask for a copy of your data, ask us to correct or delete it, object to or restrict what we do with it, and ask for it in a portable form. Where we rely on consent, you can withdraw it at any time. Write to vnukdigital@gmail.com and we will answer within one month.

If you booked an appointment, the salon decides these requests and we act on their instructions, so it is quickest to ask them first.

If you are unhappy with our answer, you can complain to the Information Commissioner’s Office at ico.org.uk, or on 0303 123 1113. We would rather you told us first, so we can put it right.

Cookies

The booking pages and the salon admin use browser storage only to keep you signed in and to remember settings such as the admin language. Those are needed for the service to work. Google Analytics sets its cookies only after you accept them in the banner; if you decline, it is not loaded. You can change your mind by clearing this site’s data in your browser, which brings the banner back.

Changes

If we change this policy we will change the date at the top. Where the change matters to you, we will tell the salons we work with.